The importance of the experience. Seeing how people want more than just a thing or something done. How successful companies have turned their focus to attaching an experience to their product and service more than a simple product or service. Of course, movies and tour operators do this, too. But why not teachers? I think it can really help motivate students if we can embellish the acquisition of knowledge by stimulating their senses, pushing many “hot buttons”.
How I use it: This has propelled me into wanting to deliver experiences to my students, evident in my attempts at “engineering experiences”. I won’t repeat those here.
 Pine and Gilmore on The Experience Economy: Work Is Theatre & Every Business a Stage: